{"id":1198,"date":"2022-03-02T09:09:13","date_gmt":"2022-03-02T09:09:13","guid":{"rendered":"https:\/\/mb30.tetsua.xyz\/2022\/03\/02\/the-fundamentals-of-seo-keyword-volume-and-difficulty\/"},"modified":"2026-04-01T17:48:37","modified_gmt":"2026-04-01T17:48:37","slug":"the-fundamentals-of-seo-keyword-volume-and-difficulty","status":"publish","type":"post","link":"https:\/\/mb30.tetsua.xyz\/en\/the-fundamentals-of-seo-keyword-volume-and-difficulty\/","title":{"rendered":"The Fundamentals of SEO-Keyword Volume and Difficulty"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO is crucial for your company to get a decent appearance on the results page. Keywords play a big part in SEO performance. However, to find a decent keyword, one must look at both volume and difficulty. Is there a perfect sweet spot between these two factors?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/08\/30\/how-to-optimize-your-seo-results-through-content-creation\/?sh=5768b13b2aa3\"><span style=\"font-weight: 400;\">Study shows<\/span><\/a><span style=\"font-weight: 400;\"> that 93% of online journeys start with a search engine. Therefore, having a well-devised search engine marketing strategy helps guide potential customers towards your direction. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Giving a quick recap, keywords help search engine crawlers determine what your web page is about. When a user types in a keyword, the search engine includes the webpage into the user\u2019s search engine results page (SERP). Hence why proper keywords are critical towards SEO.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">There are two main factors to keywords:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword Volume &#8211; total number of searches in a search engine per month\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The keyword difficulty, metric used to determine the difficulty of ranking high with a specific keyword<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The higher the volume, the higher the difficulty to appear in the top 10 SERP. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Doing the keyword research, one has to ask himself the question \u2018\u2019Are we able to rank high enough for this keyword to gain any of the search volumes?\u2019\u2019.\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You want to gain enough traffic towards your website. Therefore, your keyword must have enough volume. However, if the difficulty is too high, you will not see the correct results. Is there a sweet spot between volume and difficulty and if so, what is the sweet spot? To answer this question, we first have to take a look at the factors that determine the quality of the keywords.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Keyword difficulty explained for beginners<\/h2>\n<p><span style=\"font-weight: 400;\">The keyword difficulty, as mentioned before, determines the difficulty of ranking high on the SERPs. It gives an indication from 1-100%, and shows how difficult it is to seize the position from one of your competitors in the top 100. The higher this percentage is for your keyword, the more difficult it is. There are four categories in which you can divide the <\/span><a href=\"https:\/\/www.semrush.com\/blog\/how-to-find-low-competition-keywords-with-semrush\/\"><span style=\"font-weight: 400;\">keyword difficulty<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Above 80%: For new websites, it makes no sense to go for these keywords. These are the most difficult keywords. You need a lot of backlinks and invest a lot in SEO to gain a position in the top 20.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60-79%: These keywords have an average difficulty. It is still difficult to enter the top 20 of Google\u2019s results. However, if your website has good quality content and relevant backlinks, it is possible over time to outrank the competition.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40-59%: These keywords have the potential to gain a high rank on the SERP. When you start, these keywords have good potential.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under 40%: It is easy to rank high with the use of these keywords. However, the search volume is going to below. It is likely that the keywords are too specific or niche. <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4348 size-full\" src=\"https:\/\/mobiteam.de\/wp-content\/uploads\/2022\/03\/keyword-difficulty-ranges-1.png\" alt=\"\" width=\"773\" height=\"689\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple tools that help determine the difficulty of a specific keyword. <\/span><a href=\"https:\/\/ahrefs.com\/nl\/keyword-difficulty\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> is a free, easy to use, web utility. Furthermore, <\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> has its own program as well to help you analyze the desired keyword.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4350\" src=\"https:\/\/mobiteam.de\/wp-content\/uploads\/2022\/03\/Keyword-difficulty.jpg\" alt=\"\" width=\"952\" height=\"232\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Thus far, we can conclude that the optimal range for the keyword difficulty is between 40- and 59 percent. However, what kind of volume can we expect from this?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Keyword volume explained for beginners<\/h2>\n<p><span style=\"font-weight: 400;\">Keyword volume indicates the amount of searches per month is made on a keyword. It is a crucial part of a keyword. If your keyword has no volume, no one will look up your keyword and find your content. If a keyword has too much volume, there will be the extremely high competition you have to compete with. Is there an optimal volume for a keyword then? The easiest answer to the question \u2018\u2019What is the optimal keyword volume?\u2019\u2019 is between <\/span><a href=\"https:\/\/www.demandjump.com\/blog\/how-to-search-for-keyword-volume-tips-and-tricks\"><span style=\"font-weight: 400;\">100-1000<\/span><\/a><span style=\"font-weight: 400;\"> searches per month. However, as mentioned before, there are lots of different factors that influence the results.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The volume is influenced by the industry you work in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The size of your website factors in the results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Balancing low- to medium-volume keywords allows you to compete in the SERPs by using more focused keywords. There are multiple tools that help you determine the traffic of your keyword. One example is <\/span><a href=\"https:\/\/trends.google.com\/trends\/\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\">. A clear overview is given on the number of searches, even per region.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4352 size-full\" src=\"https:\/\/mobiteam.de\/wp-content\/uploads\/2022\/03\/Google-search-volume.jpg\" alt=\"\" width=\"931\" height=\"552\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It has to be mentioned that keyword volume can be sorted into two categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exults.com\/blog\/seasonal-keywords-worth-it\"><span style=\"font-weight: 400;\">Seasonal<\/span><\/a><span style=\"font-weight: 400;\">: Seasonal keywords are searched for during specific times of the year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\"><span style=\"font-weight: 400;\">Evergreen<\/span><\/a><span style=\"font-weight: 400;\">: Evergreen keywords are searched for regularly.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4354\" src=\"https:\/\/mobiteam.de\/wp-content\/uploads\/2022\/03\/Evergreen.jpg\" alt=\"\" width=\"930\" height=\"309\" \/><\/p>\n<p><em>(Evergreen keywords)<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4356\" src=\"https:\/\/mobiteam.de\/wp-content\/uploads\/2022\/03\/Seasonal.jpg\" alt=\"\" width=\"927\" height=\"303\" \/><\/p>\n<p><em>(seasonal keywords)<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Domain authority is one of the factors that, if high enough, creates possibilities to aim for higher volumes. More about this can be read below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To summarise, the optimal volume of a keyword is between 100 to 1000 searches per month. However, there are a lot of factors that play a role in the attainable keyword volume. Domain authority plays a major part in this.<\/span><\/p>\n<h2>Domain authority explained for beginners<\/h2>\n<p><span style=\"font-weight: 400;\">Domain authority is a metric used to determine the likelihood of your website ranking high in the SERP, based on how your website is perceived. The domain authority is based on multiple factors. The total number of backlinks and engaging content influences the score. There are multiple tools that help you calculate your score on a scale from 1 to 100. <\/span><a href=\"https:\/\/moz.com\/domain-analysis\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><span style=\"font-weight: 400;\"> is the original developer of this metric and has a tool that calculates how high your domain scores are. There is a free trial available for this tool on their website. Furthermore, <\/span><a href=\"https:\/\/www.semrush.com\/analytics\/overview\/?searchType=domain\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\"> offers a paid tool as well. The higher the domain authority, the stronger your website is. This creates advantages over your competition if your domain authority is higher than the competitor. This could give the potential to aim for higher volume and difficulty in the keywords since your website is strong.<\/span><\/p>\n<h2>Final Words<\/h2>\n<p><span style=\"font-weight: 400;\">To conclude, a keyword difficulty of 59% or less combined with a volume of 100-1000 searches per month is optimal for starting businesses. However, it is possible in time to aim for keywords with higher volume and difficulty. With an increment in traffic towards your site, combined with higher domain authority, you could aim for higher difficulties and volume in time. To conclude, there is no set sweet spot between volume and difficulty. There are multiple factors that play a role when looking for keywords that vary per domain.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is crucial for your company to get a decent appearance on the results page. Keywords play a big part in SEO performance. However, to find a decent keyword, one must look at both volume and difficulty. Is there a perfect sweet spot between these two factors? Study shows that 93% of online journeys start <a href=\"https:\/\/mb30.tetsua.xyz\/en\/the-fundamentals-of-seo-keyword-volume-and-difficulty\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  The Fundamentals of SEO-Keyword Volume and Difficulty<\/span><\/a><\/p>\n","protected":false},"author":91,"featured_media":1199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-1198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-growth-hacking-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Fundamentals of SEO-Keyword Volume and Difficulty | Mobiteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mb30.tetsua.xyz\/en\/the-fundamentals-of-seo-keyword-volume-and-difficulty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fundamentals of SEO-Keyword Volume and Difficulty | Mobiteam\" \/>\n<meta property=\"og:description\" content=\"SEO is crucial for your company to get a decent appearance on the results page. 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