{"id":1157,"date":"2021-01-13T15:23:26","date_gmt":"2021-01-13T15:23:26","guid":{"rendered":"https:\/\/mb30.tetsua.xyz\/2021\/01\/13\/mobile-app-marketing-trends-for-2021\/"},"modified":"2026-04-01T17:48:34","modified_gmt":"2026-04-01T17:48:34","slug":"mobile-app-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/mb30.tetsua.xyz\/en\/mobile-app-marketing-trends-for-2021\/","title":{"rendered":"Mobile App Marketing Trends for 2021"},"content":{"rendered":"

The mobile marketing industry continues to grow and is becoming more and more competitive compared to the web, for an instance. According to predictions set by AppAnnie<\/a>, in 2021 the entire mobile marketing activity expects spendings estimated to $290bn USD. which is 21% higher than in 2020.<\/p>\n

To understand what to expect in 2021 in the mobile marketing industry, Mobiteam Marketing Department performed separate research, in addition to the previous one that is related to influencer marketing trends<\/a> but which is also closely related to the mobile marketing industry.<\/p>\n

#1 Reduced commission rates in AppStore will increase the competitivity and stimulate prices<\/h2>\n

In November 2020 Apple announced<\/a> a 15% lower commission rate compared to the previous year. The lower commission rate applies to developers that have a revenue lower than $1mln USD\/mo, and its main goal is to get more startups on the platform. Overall, this move may lead to lower prices for apps so that developers could receive this commission discount, and to invest the savings in advertising as the competition will significantly grow.<\/p>\n

#2 Alternative sale and advertising platforms<\/h2>\n

Yeah, Google Play and App Store are still the incontestable leaders in in-app sales, just like Google Ads and Facebook in advertising the products. Yet, 2021 is about more than staying strong on these marketplaces. Huawei\u2019s App Gallery and Mac Store are worthy to be considered by the app developers if they want to spread the word about their product. Speaking of spreading the word – TikTok, email marketing and a solid website could help you break the ice in 2021. And yes, don\u2019t forget about reviews.<\/p>\n

#3 Big changes in IDFA lead to big changes in marketing, privacy, and platforms<\/h2>\n

To make it more simple – IDFA is the unique number that helps to connect the installed app on a specific device with a marketing campaign\/ad campaign. Today, for IDFA tracking the app needs the user\u2019s agreement, and all information that was collected needs to be placed on the developer\u2019s page.<\/p>\n

Previously, Apple promised to disable all apps that track user information without a prior user agreement. In order to avoid such situations and lose such a big market like App Store, developers might think about new ways of collecting data, and most probably, the importance of data platforms will also grow. This event will generate several consequences:<\/p>\n