If you’re in marketing, you know that sometimes, reporting can be tiresome and time-consuming. Although it’s an essential part of one’s job, copy-pasting numbers from one spreadsheet to another can distract you from work that you get paid for: managing projects, brainstorming campaign ideas, and such. If you want to level up your reporting game, … How to deliver well-prepared marketing reports in 2021
The mobile marketing industry continues to grow and is becoming more and more competitive compared to the web, for an instance. According to predictions set by AppAnnie, in 2021 the entire mobile marketing activity expects spendings estimated to $290bn USD. which is 21% higher than in 2020. To understand what to expect in 2021 in … Mobile App Marketing Trends for 2021
Dear all, An eventful year (yet full of events, paradox…) is drawing to a close and I would like to take the opportunity to thank you for your trust and good cooperation. I wish you and your family a Merry Christmas and a good start into a new, happy and interesting 2021, with many positive … Weihnachtsgrüße & Christmas Greetings 2021
There are, definitely, a lot of other examples and case studies related to marketing audit. They differ from each other due to specific cases that are highlighted and most of the time it is difficult to find a marketing audit that suits your case. In this article, we will talk about the marketing audit and … How To Perform Marketing Audit By Yourself
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been a depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. In this … Marketing and The Psychology of Colors
The trends for UI/UX are always changing and adapting to new challenges and requirements, and that’s at least one good reason to make at least yearly updates on what’s up next and where things are moving to. In this article, we will talk about the 2021 UI/UX trends and also we’ll share several recommendations. To … UI/UX Trends and Predictions for 2021
Influencer Marketing is among the most popular types of marketing with reportedly 93% of brands using it. In the past several years, it has known a fast-growing trend, and today is one of the most promising industries. In this article, we will talk about the entire phenomenon of influencer marketing, and what trends should we … Influencer Marketing: Trends and Predictions for 2021
Contextual advertising is among the most popular types on the internet. It is or at least once was used by every business that worked with ads. Yet, it is challenging to implement in some industries and for some types of businesses due to a series of factors. In this article, we will talk about how … Contextual Advertising: Who and Why Should Use It
Creating a product isn’t an easy thing. It is hard to make valuable changes to the product that already exists. In both these cases, the Google HEART framework is a perfect solution. HEART framework is a great fit for any company size. It decides issues according to the user`s expectations, not business goals. It means … Google HEART Framework and UX Metrics. How To Use It
In the famous book “Theory of Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne, there are described two types of environments: The red ocean and the blue ocean. The red ocean is for companies with competitors, and the blue ocean is for companies that don’t have a competitor. Of course, for a business … How To Know Your Competitors: Step by Step Guide
Business practices show that having a product is not enough, and making it work for the business – it requires a marketing and sale strategy. In other words, product monetization is crucial for business success, and in this article, we will talk about why people buy products or support their owners/developers. Before starting, it’s worth … Product Monetization: Why People Are Backing or Paying
Do you know the saying “To Google for something”? Well, we may change it into “To Apple for something” in the near future. Rumor has it that the Cupertino giant is planning to enter the search engine industry with its own technology to index, track and reveal queries for users in a better manner as … Apple Search Engine Could Come Soon. Should Google Be Afraid Of It?!
